DUBAI: Snap is expanding its presence in Saudi Arabia with the launch of a new office and the Kingdom’s first creator hub, named Majlis Snap for Content Creators, in Diriyah’s JAX District, near Riyadh.
Majlis Snap for Content Creators will serve as a platform to grow and support the local creator community through training, educational programs and opportunities for collaboration.
The opening ceremony of the new office was attended by Evan Spiegel, co-founder and CEO of Snap Inc.; Saudi Minister of Investment Khalid Al-Falih; and Saudi Minister of Communications and Information Technology Abdullah Al-Swaha.
The event featured a conversation between Spiegel and Jomana Al-Rashid, the CEO of the Saudi Research and Media Group, about Snap’s growth and popularity in the Kingdom.
Spiegel also hosted exclusive sessions with content creators to commemorate the launch of Majlis Snap for Content Creators.
The establishment of the new office will support Snap’s partnership with Saudi Arabia’s Ministry of Culture by upskilling local talent.
Abdulla Alhammadi, managing director of Snap Inc. in Saudi Arabia, said that the Kingdom was one of the company’s “most dynamic growth markets” and the investment would “enhance the experience” of both Snapchat users and advertisers.
Hussein Freijeh, the vice president of Snap Inc. in the Middle East and North Africa region, said that the company’s expansion in Saudi Arabia “symbolizes more than just a physical presence,” and represented “a deeper commitment to enhancing Saudi Arabia’s digital ecosystem.”
He added: “This marks a huge milestone in our journey in KSA, and we look forward to strengthening our connection with Saudi partners and clients, in line with the country’s digital transformation agenda.”
Snapchat has 25 million active monthly users in the Kingdom, reaching 90 percent of those aged between 13 and 34, with users opening it 50 times a day on average.
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